Panasonic Eluga A4 launched at Rs 12,490

Panasonic Eluga A4

Panasonic has launched Panasonic Eluga A4, a mid-range smartphone in the Indian market with a massive 5000 mAh fixed battery. It has a 5.2 inch HD display and runs on the MediaTek quad-core processor that is clocked at 1.25GHz.

Besides, the Panasonic Eluga A4 offers 3 GB of RAM, 32 GB of internal storage, an 128 GB micro SD card slot, 13 megapixel rear camera with LED flash light and a 5 megapixel front camera for selfies and video calling. Connectivity options available on the Eluga A4 include 4G with VoLTE support, Wi-Fi, Bluetooth, and USB OTG. On the software front, the smartphone runs on Android 7.0 Nougat. As seen in previous Panasonic smartphones, the Eluga A4 is also powered by the company’s AI-based ARBO assistant. ARBO studies the usage pattern of the smartphone, and makes suggestions accordingly. The virtual assistant helps with contextual tasks by understanding a user’s habits and providing relevant apps and options as per the time and their location.

All of the above is powered by a 5,000 mAh battery, which is the USP of the smartphone.

The Panasonic Eluga A4 appears to be made out of metal, with the usual rounded corners sticking to Panasonic’s long-standing design philosophy, as seen on previous devices.

The device has already gone on sale across all Panasonic Authorised dealers across the country from November 5th.
Panasonic has launched a slew of smartphones in recent times. Back in August 2017, Panasonic has stated that it will launch 15 smartphones below Rs. 15,000. At the same time, Panasonic also expanded its retail presence in the country by partnering with more retail store partners. The phone consists of many new features as compared to the A3 and thus called a successor of it.

Panasonic has positioned Eluga A4 in the Rs 12,490 price point and the phone will have real competition from the likes of Xiaomi Redmi Note 4 and Motorola Moto G5S.