Reliance Jio will begin taking pre-bookings for its much-anticipated JioPhone later today. The pre-booking for the 4G feature phone starts 5:30 pm at the company’s own retail stores, website and the Jio App. Customers need to pay Rs 500 booking amount.
The rest of the amount, Rs. 1000, can be paid at the time of delivery.
JioPhone users can use the JioPhone for 36 months, and can get a full refund of the security deposit of Rs. 1,500 by returning the used JioPhone. It will “effectively” cost Rs 0, as users are required only to pay Rs 1,500 security deposit, which can be refunded after three years.
RIL Chairman Mukesh Ambani had launched the Jio feature phone at the 40th Reliance Annual General Meeting, at an effective cost of Rs 0. The phone has ushered in a new product category of 4G feature phones including functionalities typically offered by smartphones, in the form of a feature phone.
“JioPhone will arrest the decline of feature phone phone segment and eventually accelerate upgrades within the feature phone segment. This will impact the sales of sub $50 smartphone segment which is now contributing to almost 3 per cent of smartphone shipments in 1H 2017,” said Shobhit Srivastava, Research Analyst, Mobile Devices and Ecosystem at Counterpoint Research.
The analyst expects Reliance Jio to ship 15 million units of the JioPhone this year as the demand for the feature phone is estimated to be high in India. Its low price may appeal to a large section of the population, mostly using feature phones with limited access to internet. “We expect more than 15 million JioPhones to be shipped within 2017 as the demand for the low cost 4G enabled device is very high,” Srivastava claimed.
JioPhone can be pre-booked from both online and offline channels. For online, JioPhone can be pre-booked from two places – MyJio app and the company official website – www.jio.com. The company has already created a dedicated page for the JioPhone pre-booking, which will go live at 5:30PM today.
For offline, the JioPhone can be booked from Jio retailers and multi-brand device retailers including the Reliance Digital stores network.