Samsung Galaxy On7 Prime launched for Rs.12,990

Galaxy On7 Prime

Samsung India on Wednesday launched Galaxy On7 Prime, that comes with a “Make for India” feature named Samsung Mall. The 3GB RAM and 32GB of onboard storage variant will cost Rs 12,990 while 4GB RAM and 64GB internal storage variant is priced at Rs 14,990 . Both the variants come with microSD card slots to expand memory up to 256GB.

The biggest highlights of the midrange new smartphone from Samsung include Samsung Pay mini support, a new Samsung Mall visual search feature, as well as the use of 13-megapixel camera sensors on the front and the back, apart from a full metal unibody and up to 4GB of RAM.

The Samsung Mall feature lets users to take a photo of a product in real life, or something from their gallery, and then utilise visual search to identify the product and find it across multiple online shopping sites. Users will then be able to proceed to buy the product via Samsung Mall’s ‘Universal Cart’ feature. Samsung Mall also lets users look at products across shopping sites in a single place – called All-in-one Shopping.

Boasting a full metal unibody, the Galaxy On7 Prime features a 5.5 inch display and is 8mm thin. The device has a 13MP rear camera with f/1.9 and LED flash, and a 13MP front camera with f/1.9. It is powered by 1.6 GHz Exynos Octa-Core processor and the device will be available in two variants – 4GB RAM with 64GB storage and 3GB RAM and 32GB storage. Both the variants support expandable memory of up to 256GB.

“Samsung Mall does all the smart work and exactly finds out the product within five seconds. It makes use of Artificial Intelligence (AI) and Machine Learning (ML) for doing this,” Sanjay Razdan, Director (Product Planning), Samsung India

The Galaxy On7 Prime will be available in two colours – black and gold – and will go on sale starting January 20. It will be available exclusively on Amazon India and Samsung Shop.